Commercial Print Modeling

It is probably one of the most popular types of modeling because it utilizes “normal-looking” people. There are no particular age, height, or weight requirements. Commercial print advertisements are used for practically every type of product or service, whether it is industrial manufacturing, food services, airlines, banking and many more. Many modeling agencies have commercial divisions, where everyone desiring career in modeling may try their luck. Whether you have a “normal” look, or a “unique” or “interesting” look, commercial modeling may be the right fit for you.

Commercial product modeling

With this type of modeling, the models are featured using a variety of products being advertised. The model’s look and age vary depending on the type of product and the type of customer that the marketing campaign is targeted to. For instance, if the product advertised is farm equipment, the model is likely to resemble a farm worker, etc.

Commercial Lifestyle Modeling

In this type of advertisement, models are showing a period of life. Examples of this type of modeling would be a mother reading a book to her children, or an old couple walking on a beach. This type of modeling is used for a variety of things. It could be a marketing brochure for annuities, banking, credit cards and many more. The goal of this advertisement is to show the viewer how good the lifestyle could become with the purchase of the advertised product or service.

Commercial corporate modeling

It is similar to Lifestyle Modeling. However, it shows people at work. Usually it features people dressed up in business attire.

Product Demo or Promotional Modeling

With this type of modeling, models are not being photographed and do not walk runway. They are hired to demonstrate a new product and to give away fee samples.

Because there are no specific requirements, it is the area of modeling that pretty much everyone can try. Many models start out doing promotions and a lot of students find jobs doing promotional modeling to help pay their bills.

Trade Show Modeling is very similar to Promotional Modeling with the exception that the models work during a trade show or a convention handing out fliers.

Sports/fitness modeling

This is an area of modeling where the models are people who are proficient in the type of physical activity that the advertised product is intended for
Trade Show Modeling is very similar to Promotional Modeling with the exception that the models work during a trade show or a convention handing out fliers.

Sports/fitness modeling

This is an area of modeling where the models are people who are proficient in the type of physical activity that the advertised product is intended for

Stock Photography in a way is similar to commercial modeling whereas stock photographers put together a photo shoot to take different types of pictures of different people. Participating in a stock photography shoot is a way for you to “test-drive” the industry and to get potential exposure. Usually a group of stock photographers announces a photo shoot which most anyone can attend. There are little to no requirements as to age, race, gender or physics. You can bring your family, uncle and second cousin to take photos. The photographers take several hundred to several thousand pictures, which they later submit in bulk quantities to so-called stock agencies. Stock agencies will market the photographs to potential clients for a percentage of the sale price. Clients that buy stock photos are usually small businesses that need photo content for their marketing materials. Due to the complexity of distribution channels, models will most likely never find out where their photos end up. Because stock photography is not a commissioned (pre-paid by client) photo shoot, the photographers try to minimize their cost by offering you as a participant a disc with images from the photo shoot which you can use for self-promotion, in exchange for your modeling services. Sometimes the photographer may offer you a nominal stipend ($25-$50 flat fee for a two to four hour shoot) instead or in addition to the images.